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www.humankinetics.laurentian.ca


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Northern Nissan Dealership Web site

A Nissan dealership hired our in-house design team to develop for them a Web site that they could maintain themselves. They wanted a fairly simple presentation, with a searchable (and easy-to-update) gallery of pre-owned vehicles.


Based on the Default FLUiD CMS Web site

We maintained the three-column layout of the original FLUiD CMS default Web site.


Flash and Branding Elements Added

The left column was branded, and the designers inserted Flash into the body of the site.


Customized Pre-Owned Section Created

We customized FLUiD CMS by building into it a pre-owned car gallery. The dealership can update the gallery images and data themselves, and print out a copy to place in the windshield wipers of the car on the lot.


The Challenge

  • Empower non-technical users to keep the dealership site up to date, with fresh content

  • Make sure the search engines rank the site well

  • Develop a searchable online pre-owned car gallery, with image sizer and uniform data fields

  • Enable multi-format publishing so the sales people can print out the data on particular pre-owned and paste it in the car window


Our Solution

  • Building on the default FLUiD CMS system, we developed a separate application to handle the requirements for the pre-owned vehicle section

  • The entire site was layered with Nissan's branding elements, as well as some characteristics of the local dealership

  • Flash animation was inserted into the main page to connect visitors to current vehicle promotions


The Results

  • Site traffic has increased substantially, with most return visitors utilizing the pre-owned vehicle section

  • Now that the system is customized, the dealership owner could rebrand it and have it generate a Toyota Web site for his other dealership—without affecting his Nissan site


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Visit the Northern Nissan site at http://www.northernnissan.com/










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