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"Feedstream's FLUiD CMS has allowed us to create a practical and professional Web site. The user friendly software is an efficient and convenient editing tool."
www.humankinetics.laurentian.ca
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| Northern Nissan Dealership Web site |
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A Nissan dealership hired our in-house design team to develop for them a Web site that they could maintain themselves. They wanted a fairly simple presentation, with a searchable (and easy-to-update) gallery of pre-owned vehicles.
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Based on the Default FLUiD CMS Web site
We maintained the three-column layout of the original FLUiD CMS default Web site.
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Flash and Branding Elements Added
The left column was branded, and the designers inserted Flash into the body of the site.
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Customized Pre-Owned Section Created
We customized FLUiD CMS by building into it a pre-owned car gallery. The dealership can update the gallery images and data themselves, and print out a copy to place in the windshield wipers of the car on the lot.
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The Challenge
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Empower non-technical users to keep the dealership site up to date, with fresh content
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Make sure the search engines rank the site well
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Develop a searchable online pre-owned car gallery, with image sizer and uniform data fields
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Enable multi-format publishing so the sales people can print out the data on particular pre-owned and paste it in the car window
Our Solution
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Building on the default FLUiD CMS system, we developed a separate application to handle the requirements for the pre-owned vehicle section
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The entire site was layered with Nissan's branding elements, as well as some characteristics of the local dealership
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Flash animation was inserted into the main page to connect visitors to current vehicle promotions
The Results
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Site traffic has increased substantially, with most return visitors utilizing the pre-owned vehicle section
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Now that the system is customized, the dealership owner could rebrand it and have it generate a Toyota Web site for his other dealership—without affecting his Nissan site
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Visit the Northern Nissan site at http://www.northernnissan.com/
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